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Uniforms Are Great Until They Aren’t

Uniforms have been cultural signifiers in Western culture at least since the 17th century when armies began to suit up. Royals and spiritual leaders have been sporting regalia throughout recorded history.

Not much has changed.

Whatever you do, there’s probably a “uniform,” a look, a standard way of showing up. An obvious example is the “Tech Bro” uniform . . . fleece vest, chinos, AllBirds, that sort of thing. If you’re in commercial real estate, business attire, and an S-Class Mercedes signal, you’re in the game.

It’s not different than using jargon and buzzwords . . . “uniforms” powerfully signal “I’m part of the group. I’m in.”

You don’t have a choice if you play for an actual team. And why would you want one? Putting on the uniform honors the job, the culture, and the game.

But lacking that specific context, is that what you really want to do? Look like everyone else? Blend in? Be one of many?

Something to think about.