The Map is not the Terrain
A geodetic map shows terrain lines. It’s helpful if you plan to hike, bike, or ride across the land. An Atlas (the old kind printed on paper) sections the landscape into “states” or “countries” and highlights “cities” and parks and mountains and maybe roads. A road map sections the landscape in standard increments and highlights […]
Just Like You
Sometimes, the roles we inhabit can box us in or weigh us down. If I’m with my children and slip into “dad” mode and they into “child” mode, our interactions too easily head down well-traveled paths. If I meet you for the first time across a checkout counter, my “customer is always right” meets your […]
A Jargon A Day Keeps Real People Away
I blogged the other day about once being an ENTJ. A friend told me yesterday that the new term for being widowed is “Newly Singled.” When I started selling, we didn’t have “sales motions.” Now, I guess we do. My skin doctor recently told me I had a “Squamous-cell carcinoma.” Skin cancer. An asset manager […]
Pitching is not Selling is not Pitching
There’s a difference between “selling” and “pitching.” Companies raising money “pitch” investors.” Creative agencies pitch potential customers. They pitch creative concepts to existing clients. Writers pitch concepts to publishers and agents. What do these people have in common? The center of gravity is the big idea. The premium is on controlling the narrative (it’s not […]
N+1
How many fountain pens are the right number to own? Seems like a silly, first-world kind of question. The inside joke with pen collectors is, “Just one more.” I’ve heard the same answer from people who are into motorcycles, cameras, lenses, carving knives, and lots more. The same idea shows up in our daily activities. […]
Wants are Not Needs
Some people can describe their feelings. You’d think we all could do that, but at least half of us find that difficult. Many people can describe their wants. No accuracy or precision is required. Just like feelings, you can want whatever pleases you. Needs are something different. If we’re being precise, “need “transcends “want.” What […]
No Agenda. Just Be There.
The thing about selling is every conversation has an agenda. You’re there for a reason; you’re there to persuade. Conversations between parents and children, teachers and students, coaches and athletes, bosses and employees also have agendas. Charles Duhigg, the author of Supercommunicators describes these as practical conversations (What’s this really about?) Mischief ensues when we […]
Pattern Interrupt
Click-Whirrr. That pretty much sums up how we navigate our day. Get up. Run the “get ready for work” routine. Click-Whirrr. It’s time to go to work. Run the “head out the door and start transportation” routine (assuming you leave home for work.” Click-Whirrr. It just goes and goes like that. Click-Whirrr. Not all day, […]
What’s Your Scurvy?
We don’t talk a lot about scurvy these days. Vitamin C deficiency is still a thing, but other things feel more interesting and urgent a quarter of the way into this century. Go back in time, and it’s a different thing altogether. We find evidence of it recorded as far back as 1500 BC, and […]
I Really Don’t Care, But in a Good Way
Some years ago, I was involved in a drawn-out negotiation with a Fortune 100 company. The team I was part of had been doing good and richly rewarded work, and we were all interested in upping our game. The client wanted more access to our intellectual property. We wanted a more predictable revenue stream over […]