The thing about selling is every conversation has an agenda. You’re there for a reason; you’re there to persuade.
Conversations between parents and children, teachers and students, coaches and athletes, bosses and employees also have agendas.
Charles Duhigg, the author of Supercommunicators describes these as practical conversations (What’s this really about?)
Mischief ensues when we approach every conversation with an agenda. Men can be especially guilty of this. Not every problem presented needs to be solved. Sometimes, there is no point other than to listen. To support. To share your heart if needed.
Just to be there.