Good is delivering what you promise. People get what they bargained for. You’re reliable. You deliver.
Great adds surprise and delight. People come for the promise and leave with a story to tell. You’re remarkable.
Transcendence adds connection and community. People come to you to “find the others.” You’re the North Star.
Good is hard enough.
Gravity reduces what’s great to simply good.
Most of us will never deliver transcendence, but why not try?