CRM may wind up as a subset of a broader category of front office, enterprise management applications that will include activity based accounting, balanced scorecards, interactive budgeting and reporting, real-time financial reporting and analysis (the SEC wants this), human performance management, predictive modeling, value modeling, and other categories I haven’t thought of. I’m sure if Siebel has its way, it will become the dominant front office brand, just like SAP and Oracle are in the back office. It’s also possible that a firm like SAS with its huge client base and gold-plated reputation for analytics and business intelligence could get there as well, leading executives to ask someone to “SAS it”,  just like they now “Xerox it” or “FedEx it.” This game is already on.