Understand and can apply complex concepts and ideas.

Are willing to tolerate glitches, bugs, missed ship dates, unplanned features, screw-ups, etc.

Define their peer group as fellow “cognoscenti.”

Look for information outside the group – especially from mass communication channels, user groups, bulletin boards, etc.

Want it cheap, but they’ll give you lots of feedback.

Innovators, because they live outside the mainstream, are not always readily accepted by the mainstream (company, division, etc.). Having said that, Innovators are the key entry point for introducing an innovation.