Thinking about these questions puts me solidly in the company of about forty-eleven thousand other people, which suggests that I’m either not a terribly original thinker, or that these are big questions. Actually, if you wipe out the words “seller” and “service provider” you’ve now got an even simpler question: what makes a person great? Now you’ve got THE QUESTION.

Over the past six months or so I’ve become obsessed with the concept of the journey, more specifically the Heroic Journey as articulated most eloquently by Joseph Campbell. Here again, my new found interest puts me smack dab in the middle of a theme others have been thinking about for the last ten thousand years or so. I guess I should be asking myself what took me so long, but that’s another line of thinking.

As it turns out, “Journey” is a popular word in contemporary business discourse, as in “customer experience is a journey, not a destination.” Or “Our vision is to be nothing less than the premier