In case you missed this or don’t care, tech blogger gizmodo recently came into possession of a prototype of the latest blockbuster to be next gen iphone setting off a first class 21st century brouhaha.  So why bring it up here? As an exercise in decision-making, three thoughts . . .

Thought 1: John Stewart just devoted nearly nine minutes to poking Apple and its iconic CEO in the eye on this.  Possible second order implication: Steve, you jumped the shark.  Does it really matter or is it possible this is all a cleverly thought out publicity stunt?

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Thought 2: Given that the phone in question was “disguised” in the shell of the current generation phone, tell me again how this happened?  I mean really, how many iphones get left in a bar on a daily basis?

Thought 3: Hey Gizmodo, how you feeling about the decision to take this thing public? The short term spurt in readership has to be a rush. My guess is whatever inside line you had to Apple isn’t looking so good right now.

For more on the fun, here are some links . . .

• Did Apple call the cops on Gizmodo
• Police raid Gizmodo editor’s home
• Lost iPhone: The cops are on the case
• Apple wants its secret iPhone back
• Letterman’s Top 10: Excuses for the guy who lost Apple’s top secret iPhone