The Wall Street Journal has published a fun piece on retro motorbikes called “Riding Retro Style.” Here’s the lead
From Chrysler’s PT Cruiser to Chevrolet’s new 1969-style Camaro, retro styling has been used by carmakers to generate buzz and spur sales.
Now motorcycle companies are following the auto industry’s lead, sprinkling the market with midsize, beginner-friendly models that evoke the 1970s.
Harley-Davidson, Triumph and Moto Guzzi are among the makers pushing retro bikes. Moto Guzzi’s V7 Classic has clean, delicate styling typical of bikes from 35 years ago. Matte-black paint and an aggressive rumble give Harley’s Iron 883 an old-school outlaw feel. Triumph’s Scrambler has the wheel spokes and off-road styling of a ‘70s trail bike.
The bikes all have two-cylinder engines between 700 and 900 cubic centimeters in size–midsize by modern standards. Indeed, some riders would consider them small. But each looks and sounds faster than it is and has enough style and attitude to mask the fact that they are mildly powered machines meant for green riders.
They all cost less than $9,000. Yes, it is a lot of money for two wheels, and yes, you could buy at least three nice used motorcycles for the same amount. But in today’s market, bikes under $10,000 get stamped with the “affordable” label.
Here’s the slide show.
Tags: HarleyDavidson, Triumph, MotoGuzziV7Classic