Barry Schwartz on the Paradox of Choice

A very interesting talk by Barry Schwartz, who provocatively raises the question, is choice good? He thinks not. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Here’s the book.

The Paradox of Choice

Barry Schwartz. Harper Perennial 2005, Paperback, 304 pages, $4.81

It’s all good theater but raises really profound questions, particularly as we enter the big national debate about rethinking health care (are we really ready, willing, and able to make choices beyond what day to go see the doc?)

Tags: BarrySchwartz, Paradox of Choice, Decision Making, Decision Quality